The Benjamins OMN1S

MAKING PRODUCT STORYTELLING FEEL COLLECTIBLE.

Basketball footwear lives at the intersection of performance, fashion, and collecting. For the Benjamins OMN1S, the opportunity was to create a visual world that made the product feel as culturally desirable as it was technically capable.

The direction elevated the colorway through styling, composition, and detail, while using digital engagement and product-page behavior to understand how consumers were responding to the story. The result was a launch designed not simply to introduce another colorway, but to build desire around the product and give consumers a reason to engage, explore, and ultimately buy.

Role: Art Direction / Campaign Creative
Focus: Product Launch / Art Direction / Basketball Culture