Kawhi’s Jolly Ranchers

TURNING AN UNEXPECTED COLLABORATION INTO SOMETHING ONLY KAWHI COULD OWN

A Jolly Rancher collaboration could easily become novelty for novelty's sake. The opportunity was to connect the playful energy of the candy brand with Kawhi's famously understated personality. That tension became part of the appeal. The creative world leaned into color, product and personality to create a collaboration that felt surprising without feeling disconnected from the athlete.

Role: Creative Direction / Art Direction
Focus: Collaboration / Product Storytelling / Creative Direction