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The North America region tasked us with executing a shoot featuring multiple colorways over a series of months, to be displayed in their retail partners across North America. In order to deliver on this project, we adopted a graduated approach from our TwoWxy creative and opted for a school setting to best encapsulate the origins of the footwear within basketball, and establish a sense of anticipation for after-school practice or games. While this was a challenging assignment, we were able to successfully execute it to the satisfaction of the client.
Creative Director: Alex Preston
Art Director: Colin Gould
Photography: Owen Angote
