Kawhi Moreno Valley

TELLING KAWHI'S STORY THROUGH THE PLACE THAT MADE HIM

Rather than introducing a signature product through a generic athlete campaign, we looked toward Kawhi Leonard's own story. Moreno Valley gave the work a specific sense of place and authenticity; allowing the product to connect to where Kawhi came from rather than only where his career had taken him.

The creative direction used environment and personal history to make the launch feel less like an endorsement and more like a chapter of his story.

Role: Art Direction / Design
Focus: Athlete Storytelling / Signature Product / Basketball / Campaign