Boston Marathon Singlets

DESIGNING FOR THE MOST PERSONAL DAY IN RUNNING

The Boston Marathon is simultaneously a global sporting event and an intensely personal experience for every runner who reaches the start line.

The singlets needed to carry New Balance's presence while respecting the emotion and history surrounding the race. The design approach balanced performance, visibility and Boston-specific storytelling to create pieces that felt worthy of the occasion. Because on Marathon Monday, what a runner wears becomes part of the memory.

Role: Designer / Art Director
Focus: Apparel Graphics / Running Culture / Brand Storytelling