TWO WXY - FOOTLOCKER

Our team was tasked with creating an invigorating campaign around the Two Wxy basketball silhouette. Although New Balance focuses on the athletes that we feature in our product, while effective, we felt the direction to feature the consumers would significantly impact their decision to bring New Balance Basketball into their sports usage. Our team collected swipe directions to provide our production partners, Matthew Stith, and crew, to seek out the locations and the talent that can bring the spot to life. The assets captured authenticity to the basketball consumer and dialed into the Footlocker consumer.

Creative Director: Alex Preston
Art Director: Colin Gould
Design: Lauren Jin

Production: Matthew Stith - www.matthewstith.com/