TCS New York City Marathon

CAPTURING THE ENERGY OF A CITY IN MOTION

The New York City Marathon is more than a race. It’s a moment when athletes, spectators and the city itself come together, creating an energy that feels distinctly New York. Working in partnership with the Global Running team, I art directed the campaign shoot to capture that energy through athletes, movement, product and the character of the city. The direction created a library of imagery that could extend beyond a single campaign execution.

From the final shoot, we helped shape the selects and visual storytelling across Global Running, Global Retail, and Global Events teams, carrying a consistent creative world from campaign imagery into retail environments, the Marathon Expo, and race-week experiences.

Role: Art Direction / Global Asset Development
Production & Creative Partner: Shoot To Kill
Focus: Campaign Art Direction / Photography / Global Retail / Global Events