FRESH FOAM DIGITAL UPDATE

We recently had the chance to work on an exciting project for New Balance Fresh Foam. As part of this project, we came up with a unique concept that involved a range of updates to the brand's website and targeted emails that were designed to engage runners and provide them with all the information they need about the product's design and development. The goal of this project was to showcase the incredible innovation and thought that went into creating the Fresh Foam line, and we're proud to say that we achieved fantastic results. By using a combination of cutting-edge digital marketing tactics, we were able to connect with runners in a much more meaningful way and help them understand what makes the Fresh Foam line so special and unique compared to other products on the market. Despite the challenges that came with this project, it was extremely rewarding, and we're excited to see how it continues to impact New Balance's business in the future.

Creative Director: Alex Preston
Art Director: Colin Gould
Designers: Lauren Jin, Emma Webster