AS ROMA Legacy Kit

DESIGNING INTO THE EMOTION OF A CLUB'S HISTORY

A football kit carries more than a logo. It carries memory, place and identity.

For AS Roma, the creative challenge was to celebrate legacy without allowing heritage to become nostalgia. The work drew from the visual language and history surrounding the club while presenting it through a contemporary New Balance lens. The result connected product to something much larger: what supporters believe the shirt represents.

Role: Creative Direction / Art Direction
Focus: Global Football / Heritage / Product Storytelling / Creative Direction