Stadium Creative
BRINGING THE BRAND INTO THE MATCHDAY EXPERIENCE
The brand had to work just as hard inside the stadium as it did everywhere else. I designed a system of field-facing digital signage at Gillette Stadium supporting everything from ticketing and merchandise to match information, app downloads, theme nights, and fan engagement.
Each piece needed to communicate quickly from a distance while still feeling distinctly Boston Legacy. The result was a flexible matchday system that carried the visual identity out of the feed and into the club's physical experience.
Role: Creative Director / Designer
Focus: Creative Direction / Environmental / Digital Signage / Matchday Experience
Scoreboard Endtowers
Full Scoreboard Takeover
Field Boards