Roster Announcements
INTRODUCING PLAYERS AS PEOPLE, NOT TRANSACTIONS
For a new club, every roster announcement is also an introduction to the brand.
Rather than treating signings as isolated news posts, we developed a consistent creative framework that made each player feel like another piece of the club taking shape. The system balanced individual personality with a recognizable Boston Legacy identity. Together, the announcements helped turn a list of names into the beginnings of a team supporters could know and follow.
Role: Creative Director
Focus: Creative Direction / Content Strategy / Social Systems
