The Opening Match
TURNING THE FIRST MATCH INTO THE FIRST CHAPTER
The first match wasn't simply another piece of the content calendar. It was the moment the brand became real.
Our creative approach treated opening day as a milestone: bringing the visual identity, players, supporters and city together into one cohesive story. The work was designed to build anticipation beforehand and create a recognizable visual language around the moment itself. It established a template for how Boston Legacy could show up around the moments supporters would remember.
Role: Creative Director
Focus: Creative Direction / Campaign Systems / Social / Brand Experience
