Day One Countdown
MAKING ANTICIPATION PART OF THE BRAND
As the club approached its first season, we wanted the countdown to feel less like scheduling information and more like momentum. The system used the developing Boston Legacy visual language to turn each step toward Day One into another opportunity to build familiarity and excitement.
It was a simple idea with an important job: make supporters feel that something new was getting closer.
Role: Creative Director
Focus: Creative Direction / Social / Brand Activation
