Brand Partnerships

BUILDING PARTNERSHIPS INTO THE BRAND

As Boston Legacy built toward its inaugural season, partnerships became another opportunity to extend the club’s identity. Working closely with our internal partnerships team and directly with partners including TJ Maxx, JetBlue, Mass General Brigham and MaineLove, we developed creative that brought each brand into the Boston Legacy world without losing what made either side distinct.

The goal was to make each partnership feel considered and connected to the larger club experience, rather than simply placing two logos next to each other.

Role: Creative Director
Focus: Creative Direction / Brand Partnerships / Partner Activation

TJMaxx - Front of Kit Partner
Partnership announcement