Social & Campaign Creative

BUILDING THE BRAND IN REAL TIME

As Boston Legacy moved through its inaugural season, social became one of the brand's most active expressions. From player announcements and match promotion to ticketing, milestones, cultural moments, and the wider Boston sports conversation, the work had to constantly adapt while still feeling unmistakably Legacy.

I worked across both planned campaigns and quick-turn moments, using the visual system as a foundation rather than a template. The goal was to give the brand enough flexibility to react, celebrate, and sell without everything looking the same.

Role: Creative Director / Designer
Focus: Creative Direction / Social / Campaign Design / Brand Activation