Relaunch OOH Campaign
INTRODUCING A NEW CLUB TO A CITY THAT EXPECTS WINNERS
Boston doesn't need to be taught how to care about sports. The challenge was earning a place within a city whose sporting identity is already deeply established. Our OOH approach treated Boston Legacy less as a new organization seeking attention and more as a club that already belonged here. Bold player imagery, direct language and a confident visual system brought the emerging brand into the physical fabric of the city.
The campaign helped turn a new team into a visible presence; creating recognition before the first whistle.
Role: Creative Director
Focus: Campaign Strategy / Creative Direction / OOH / Brand Building
