Roster Production
CREATING THE VISUAL LANGUAGE FOR A NEW ROSTER
Before a season begins, one production has to supply an enormous amount of the visual language a sports brand will use all year.
We approached roster production as more than player photography. I established a visual direction designed to capture personality, confidence and consistency while creating a flexible asset library for campaigns, matchday, social, partnerships and editorial storytelling. The goal was to build a library that could keep giving the brand new material long after the shoot ended.
Role: Creative Director
Focus: Art Direction / Photography / Production / Content Systems
