MADE 1978 In Store Display

MAKING CRAFT VISIBLE AT RETAIL

MADE is built on material, construction and provenance — qualities that can disappear when a product reaches a crowded retail environment.

The display was designed to slow the consumer down and give the product context, using the physical environment to reinforce the craftsmanship and history behind MADE. The goal was simple: make the reason the product matters as visible as the product itself.