TWO WXY - FOOTLOCKER

Our team was tasked with creating an invigorating campaign around the Two Wxy basketball silhouette. Although New Balance focuses on the athletes that we feature in our product, while effective, we felt the direction to feature the consumers would significantly impact their decision to bring New Balance Basketball into their sports usage. The assets captured authenticity to the basketball consumer and directed towards the Footlocker consumer.
Design: Lauren Jin

Production: Matthew Stith - www.matthewstith.com/