The Benjamins OMN1S

With each release of Kawhi Leonard’s OMN1S, we crafted a unique narrative to complement the new colorway. For this particular launch, the product team developed a concept centered on the theme of cash—a fitting tribute to a player who, after leading Toronto to a championship, would go on to secure a landmark contract with the LA Clippers. The visuals, though striking and seemingly straightforward, were intentionally designed to reinforce this narrative, connecting the campaign’s look to Kawhi’s reputation for making significant moves on and off the court.