The Benjamins OMN1S

With each release of Kawhi Leonard’s OMN1S, we crafted a unique narrative to complement the new colorway. For this particular launch, the product team developed a concept centered on the theme of cash, stemming from Board Man Gets Paid, a previous headline we ran for Kawhi. The seemingly straightforward visuals were intentionally designed to reinforce this narrative, linking the campaign’s look to Kawhi’s reputation for making significant moves on and off the court.