Sundown OMN1S

BUILDING A WORLD AROUND A COLORWAY

A strong product story can begin with something as simple as color. For Sundown, the creative direction expanded the palette into an atmosphere — using light, environment and styling to give the OMN1S a visual identity that felt larger than the shoe itself.

The result was a product launch with a recognizable mood and story rather than a collection of disconnected assets.

Role: Art Direction / Campaign Creative
Focus: Product Storytelling / Art Direction / Campaign