new balance beantown experience

We created the sub-brand look and feel for New Balance’s Beantown Elite Experience, an invite-only basketball event that brings together the top high school players in the country for a multi-day experience in Boston. The goal was to build a visual identity that matched the level of talent on display while staying grounded in the city itself. The end result was a cohesive identity that not only supported the event but aligned with the New Balance brand.