New Balance x Dick’s Sporting Goods
CASTING THE EVERY DAY ATHLETE
A retail-focused lifestyle shoot created for DICK’S Sporting Goods, bringing New Balance performance and lifestyle product together through a more approachable, everyday athletic lens.
I led the creative direction across model casting and apparel selection, building each look from the New Balance assortment and considering how color, silhouette and product worked together across the full shoot. The goal was to create a cohesive collection of imagery that felt distinctly New Balance while fitting naturally within the DICK’S Sporting Goods environment.
Role: Art Direction / Casting / Styling
Focus: Retail Campaign / Art Direction / Photography
