GABBY THOMAS BRAND SET

This campaign was originally developed by the agency VML. I was brought in to update the visuals for Olympic track star Gabby Thomas. To maintain consistency with the existing set, which featured a grid wall and an item from each athlete’s field, I proposed deconstructing the Paris track and incorporating gold elements into Gabby’s flag and baton to highlight her achievements. Below are the final products and the concept sketches developed during the process.