FRESH FOAM DIGITAL UPDATE

We recently had the chance to work on an exciting project for New Balance Fresh Foam. As part of this project, we developed a unique concept that included a range of updates to the brand's website and targeted emails designed to engage runners and provide them with all the information they need about the product's design and development. The goal of this project was to showcase the innovation and thought that went into creating the Fresh Foam line, and we're proud to say that we achieved strong results. By using a combination of digital marketing, we connected with runners more meaningfully and helped them understand what makes the Fresh Foam line so special and unique compared to other products on the market.

Creative Director: Alex Preston
Art Director: Colin Gould
Designers: Lauren Jin, Emma Webster