Dejounte Murray Welcome

As New Balance expanded its presence in the basketball market, the addition of Dejounte Murray to the roster was an exciting and strategic development. His dynamic playing style and compelling on-court persona perfectly aligned with our vision for an aggressive, bold aesthetic, not just in our photography, but also in the design language across all campaign materials. This creative direction elevated the visual impact of the Basketball landing page on newbalance.com, reinforcing the brand’s commitment to innovation and energy in this competitive category.

Marketing Lead: Sean Sweeney & Patrick Cassidy
Production: Rec League