Partner Launches

BRINGING THE BRAND INTO GILLETTE STADIUM

Extending the Boston Legacy identity into the stadium meant designing for an entirely different scale — scoreboards, LED displays, concourse signage and matchday graphics that needed to feel unmistakably part of the brand while working within the realities of Gillette Stadium.

I established the creative direction for the stadium system, defining how the brand, typography, photography and motion should behave across the environment. Working with our production vendor, I directed the development of the final assets while giving their team room to bring additional ideas and energy into the execution.

The result translated the brand from screens and campaigns into a physical fan experience built for matchday.

Role: Art Direction
Production & Creative Partner: DAKTronics
Focus: Creative Direction / Art Direction / Environmental Graphics / Stadium Experience / Vendor Direction