Boston legacy first light kit

The Boston Legacy First Light kit was built around the idea of the first light of day, a nod to the players who are up early putting in the work before the city wakes. The name reflects that mindset. It is about discipline, ambition, and setting the tone.

The bold green of the kit drove the creative direction. We leaned into that energy and shot the campaign with a lifestyle focus, capturing players in natural early-morning light to give it an authentic, grounded feel. The goal was to position them not just as athletes, but as the foundation of the club.

This is the first team in Boston Legacy history. First Light felt like the right way to mark that beginning.

Production - Free Agency