ONE LAST WALK OFF
Sadly the time has come for David Ortiz to retire from the game of baseball. Ortiz happens to be one of New Balance's most valued athletes due to his performance on the field as well has his contributions off the field. The Field of Play team wanted to honor his legacy throughout various departments within New Balance. Baseball product created 5 customized cleats to wear during his final four series' against various teams that have been lucky enough to see a walk off from Ortiz. Baltimore, Tampa Bay, NYC, Toronto and finally a special Boston cleat. Lifestyle product replicated the colorways of these teams for our 574 model, as well as a 998 for Boston. Apparel custom designed a graphic tee with our New Balance x Ortiz logo, as well as the full list of his various walk offs on the back. In design we were lucky enough to build these pieces into our creative as well as work with retail and build out our full experience in store. The final piece to all of this was New Balance's full page ad in the final Sunday globe for the regular season, which was a tremendous honor.
This project was an honor for me as a lifetime Red Sox fan, Big Papi has impacted the community of Boston & New England in so many ways it felt right to do as much as we could for him.