New Balance Football announced the "Blackout Squad Contest" in which contestants could enter via newbalance.com or soccer.com. They would need to submit a video via Instagram showing and describing why they should be apart of the 60 player team. To congratuate them on their win, NB sent them the one of a kind blackout boots that the players wore prior to the NB Football launch. Also they would receive 4 pairs of boots over the course of the year, and NB Football apparel.