NB OPENS THE ARCHIVES
CONCEPTS POP UP MUSEUM IN CAMBRIDGE, MA

The ongoing relationship between Concepts' and New Balance is one that has produced some of the best limited edition sneakers in the market today. To further enhance this relationship, Concepts and New Balance teamed up to bring something unique to the basement lounge located in Concepts' Cambridge location. The lounge would be transformed into a walking timeline that took the consumer through New Balance's history until the present day that would include the Concepts' projects as well. New Balance has a rich history, one that not all of the market quite knows or understands so it was great to hear reactions of people as they took in the information within the amazing space. The night was kicked off with a premiere party and lasted a couple weeks with more than stellar reviews. 

Big thank you to Erin Norsen from New Balance for helping along with the Concepts' relationship & keeping all of us sane during this.

Art files were built and planned, allowing them to be laid out onto either Plexi for the above "fireplace" walls...or to wood directly to allow the walls to be installed.

  Full wall planogram 

Full wall planogram 

  Actual wall

Actual wall

 Concepts Blog - http://www.cncpts.com/blog

Concepts Blog - http://www.cncpts.com/blog