New Balance is the official footwear sponsor of the runDisney campaign. Meaning that we have the rights to make exclusive Disney New Balance footwear, as well as have booths on site for each of their marathons in Florida & California. When New Balance rebranded with "Always in Beta" platform we were tasked with creating a special look and feel for Disney. Disney not being the typical athlete the brand platform was focused at, not fierce and competitive, but easy going and above all FUN. What follows is our on site booth design, as well as some ad pieces we will bring forward over the next couple years of the partnership.