Bolocco has become a huge help to the NB Boston Marathon success. Each year we do a cross promotion with them that includes free burrito cards as well as a custom shirt for their employees.
This shirt was alot of fun for me to make, we wanted to think of something that symbolized "Boston Strong" but did not want to come out and make a shirt that said that, it had been done and done well. We wanted to show people that New Balance has always been apart of Boston running and will always continue to do so.
This shirt was worn by the New Balance store employees out of NB Boylston, a block away from the Finish Line.
Leading up to the Marathon we began our campaign based around #LoveBoston. This shirt was used to film a segment in which NB Employees approached random people in town and had them fill in why they loved the city. It was a great way to bring together the city during a huge build up to the 1 year anniversay of the Boston Marathon